The concept came from a passion to create quality lipsticks that look and feel great, but most importantly, are able to add a “Dramatic” effect without the drama. The goal was to develop, select and provide customers with high-quality products that founders, Dr. Eva Beaulieu and Kindra Wright love the most.

Dramatically Real offers shades that are suitable for a fresh, everyday wear, yet also have the ability to create a variety of dramatic effects. In addition to its glamorous appeal, DR offers paraben-free and gluten-free products that have been specifically formulated to nourish lips with vitamins C and E, while providing rich textures and lasting color.

Dr. Eva is a Board Certified Medical Doctor and Entrepreneur. She is well-respected, has a vivacious personality, and a keen sense of fashion.

Kindra is also a co-founder of She comes from a family of fashion designing clothiers, make-up artists, and entrepreneurs. Kindra has more than 17 years of professional experience as a make-up artist, image consultant, aesthetician, and micro-pigmentation specialist. She has a background in brand & concept development and has assisted with the development of a number of successful businesses and products.